PR & Media

There are so many ways that you can use to approach journalists and secure media coverage for you and your business. First you need to create a plan and decide which media you want to approach first TV or Print. It can also be online or radio. But a good PR for you can be any opportunity that you have for visibility such as podcasts or other social media streaming. If you are planning to approach the media, ideally you need to have a product ready, so once you reach an audience and they come to search for you they find what they need and become your customers. In this module you learn exactly this.

Many people have great content and so many ideas that can be turned into a great business but because they feel shy or not confident to speak in the camera they miss so many opportunities to connect with their audience in a deeper level. So what you need to do in order to build your confidence in the camera? There are so many tricks such as preparing, practicing, talking with yourself (but if you don't like your voice), or perhaps you are scared, what happened if you forget the words and you mess it up. The answer is – it’s all ok. Things are difficult until they become easy. In this module you will learn how to position yourself in front of the camera, how to prepare and speak with confidence so you look professional and you love doing it again and again.

Perhaps you have seen so many people with great expertise speaking on TV and sharing their knowledge. That can be you. You have a message to share? This is where it starts. In this module you will learn the skills and gain the confidence to be a polished and affective media performer. You will learn how to deliver a “piece to camera”. How to give the best interview. How to take part in a televised discussion

In the last 5 years I have build my whole platform based in the media experience and this has boosted my business every day. You can do the same. If you are not able to be featured in a media, you may start creating your own media platform, it can be a blog, a podcast, a youtube channel, an online magazine. All you need is to take step and start small. Build relationships, create content and then you extend to a bigger media and offer opportunities to other people to be part of your platform.

Apart from building my media platform I have also been collaborating with two well known BBC journalists and for more than a year we have provided media training for women around the world. I have also been featured in many national and international big media such as: BBC Radio, Sky TV, London live TV, Channel 4, The Guardian etc. Now having my TV show and 4 magazines I am eager to share and pass my knowledge to other women.

Do we have to be 100 percent sure to get in front of a camera? Angela Barnes, shares with us some tips on how to be confident, in front of the camera. One thing you should always do is keep notes of everything you talk about. The situation is different when she has to go live for the latest news, where she needs to have self-confidence, to be careful in the information she conveys. Even in the business world, the camera is important, but how should entrepreneurs be prepared not to be complex? Angela tell us says what prevents businessmen in front of the camera are the insecurities they have to talk to the public, or their clients. However, always before an entrepreneur wants an article, he must have a clear reason why he should appear in the media. Once they have a clear reason, they should also identify their audience, because they are your audience. Keep in mind that you need to be an expert in a field that you will be talking about, so you will be ready to answer any questions. It is very important to be in the same room with the right people. To be as appealing to the public as possible, you need to be clear and say your message, or rather the key message and convey it exactly. Plan things in advance, so you will have a detailed agenda, not only for what you are currently talking about, but also in the near future. And always keep in mind, the camera is always an ally in your business. Angela's last message is "Every No is a parenthesis of a Yes. Keep trying and working because you will get your Yes!

Mirela Sula, founder of Global Woman, introduces the Global Woman Summit 2019 Media Panel to discuss how media can empower women entrepreneurs. The panel includes Carole Walker, BBC journalist; Keith Doyle, BBC broadcast journalist and reporter; Julia Barry, director of Media Woman UK; David McGowan, publisher and promoter; and Sami Zeidan, senior presenter for Al Jazeera.

There are many journalists who are looking for news, or a brilliant story. So we need to know how to position ourselves in front of them to offer them what they want. First you need to do research about your product. Make sure about the area and the experts who will write about your product. Mirela suggests that you start with the local media, with smaller media, as they will give you more confidence. Start creating with journalists, or media executives in a slow way. Meet them on social media, follow them, get to know them, before you prepare your article. Another important thing is the content. Make sure you have everything clear before presenting it, and be prepared to answer any questions that others may ask you. You should also be careful about the time you want to publish the article. You need to be vigilant so that your article is in line with current events, so that it will gain more media attention. Another valuable tip is that you should follow where the journalists, or other experts in the field are. You need to know if they have their places where they gather, if they have any events, or similar things. Don't just make Copy Paste and send it to each other. Try to create other things for any journalist. I'm sure these tips will help you increase your media visibility