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Topic Title

  • PR & Media - How to Generate PR and Publicity to Grow your Brand


You may be asking, ‘Why do I need media, publicity and PR? Why is this important for me?” Well, if you are an entrepreneur, if you are in business, if you have some projects and some business ideas that you want the world to know about you, and about what you are doing, or probably you are a coach, or consultant, or a mentor, or you have some talents, some gifts inside you, and you’re thinking: “How do I get this out into the world and serve people?” - Then media is the perfect platform for you to make your journey easier. As you start building your personal brand or if in business you start growing and moving to the next level, then you need to make sure you create a good PR. A good PR helps you to build your credibility by cultivating a positive reputation with the public, through various communications, including traditional media, social media and in person engagements.

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About the Session Leader

Mirela Sula has worked in media and education for the last 20 years and has speaking experience all around the world. Her background takes in psychology and counselling, journalism, teaching, coaching, women’s rights and media training.


Mirela is CEO and the founder of Global Woman magazine and Global Woman Club, with the recent acquisition of ‘The Business Woman Today’, an online network exclusively for women in business. Mirela is also the organiser of the Global Woman Summit and Global Woman Awards. She has appeared on “London Live TV”, “BBC Radio 4 Women’s Hours”, “Sky TV”, “Channel 5” and also featured at the “Evening Standard” and “The Guardian”.


Mirela is studying for a PhD in Psychology at Regent’s University London to follow on from her Master’s degree. She is also the author of several books. Her last self-help book ‘Don’t Let Your Mind Go’ was a best seller and is also published in America and Turkey. Mirela has created clubs for women in 26 cities around the world and has helped hundreds of women to unlock their potential, set up their goals and achieve their dreams. She also has created Migrant Woman Talks, a platform that invites women to share their stories and experience of life in a new country. Mirela has received many awards for her work. She is passionate about empowering women worldwide and always stands up for inclusion, diversity, gender balance and supporting the next generation.